As a photographer, your clients' comfort during a photoshoot can definitely affect the outcome of your work! Here are a few tricks & tips on helping your clients feel comfortable during a photoshoot.
As a photographer you want your clients to enjoy their photoshoots – not just so they refer you and use you again, but also so that you’re putting your best foot forward! When clients feel relaxed and comfortable, they are more likely to be themselves and show their true emotions, resulting in more natural and authentic photos.
6 Tips on Helping Your Clients Relax During a Photoshoot
1. Play music!
Everyone loves music! Plus this helps you avoid any awkward silences. Bring a portable bluetooth speaker to set on the ground or hook onto your camera strap. Create an easy-listening playlist with some upbeat music.
You can even create a custom playlist for your clients, if you ask their favourite songs before the session. Just ask for a few of their favorite artists or songs in your onboarding questionnaire!
Btw, if you need a really good CRM to automate your onboarding questionnaire, DEFINITELY check out Honeybook!
2. Get to know your clients
When you meet your clients for the first time, be friendly and personable. Introduce yourself and get to know them a little bit. Ask them about their interests and hobbies, and try to find some common ground. This will help your clients feel more at ease and build trust with you.
On the day of the shoot, don't jump right into photos! Make small talk, get to know them, and build that trust.
3. Keep the energy flowing and positive
Remember your clients might be nervous! Keep things light by complimenting them, cracking jokes, and being the hype person they need. Using humor can be a great way to help your clients feel more relaxed and comfortable. Crack a joke or tell a funny story to help lighten the mood and put your clients at ease.
Reassure them. Just a little "You're doing great!" will go a long way. You can even show them the back of your camera as a few sneak peeks! This helps ramp up the excitement.
4. Give clear directions
During the shoot, give clear directions to your clients. Explain what poses you want them to try, where to look, and how to position themselves. Prompt them to do certain movements, leading to more natural-looking photos! Giving direction usually helps clients feel more confident and less self-conscious. If they’re still feeling and looking a bit stiff or uncomfortable, get them moving! Give them directions to hold hands and walk, or dance together. While they’re moving, back up and give them space while you shoot their movement.
5. Take breaks
If your clients are feeling tired or overwhelmed, take a break. Give them a chance to relax and regroup. This can help them feel more refreshed and ready to continue the shoot. This is especially important if you shoot with families!
6. Communicate & prepare beforehand
Before the photoshoot, communicate with your clients about what to expect during the shoot. Explain the process, including how long the session will last, where it will take place, and what kind of photos you’ll take. This will help your clients feel more prepared and less anxious about the experience.
I like to send my clients the helpful blogs I have on my website, like How to Prepare for Your Engagement Session. Your blog posts are super helpful resources that really improve client experience, so use them!
Good luck!
Remember to be patient with your clients! Not everyone feels comfortable in front of the camera, and it may take some time for some people to relax and feel comfortable during the photoshoot. Be patient, and keep encouraging them throughout the photoshoot!